Week Six: Project Pitch

For this project i will be working in collaboration with Binaisha Haria.

Initial concept

An exploration of how communication has changed through the development of new technology. Specifically, how has emoji changed the way people interact and communicate with each other. This relates heavily to our practice of emerging technologies exploring how emoji are being used as their own form of expression and language. The concept also relates to our practice as marketers as the key underpinning of marketing is the communication between the brand and the consumer, through different communication styles.

“This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” ~McLuhan

Our inspiration for this idea comes from Marshall McLuhan’s concept “the medium is the message”. The main idea behind this concept is that the medium that content is carried across plays a vital role in its perception. Suggesting, that the medium in which we choose to communicate holds as much, if not greater, value then the message itself. The medium through which a message is seen shapes the audience’s opinion of the message.

Aesthetic/ Installation

The project will consist of a video projection onto the gallery wall or in the black box with sound.In order to project the video, we would require a projector, speakers and a space in either the gallery or black box. The video will showcase a conversation between people who say the emoji they would place in a text based conversation out loud. The following video is an example of what we wish to create for our project.

Audience Engagement

Our project will engage the audience through the conversation they observe and listen to whilst viewing the video.  We hope that our work will inspire the audience to consider how they communicate now, how they communicated in the past and how they will communicate in the future.

Logistical Notes

In order for this project to be successful at answering or contributing to the question, “how we communicate with one other, in the past, present and future?” we will need to research the effects McLuhan concept has on different mediums and how this influences conversations.

For the editing of the video, we will need to acquire video editing skills in order produce a clean-cut video and audio track. We could collaborate with others for this aspect of the project but developing our skills in this area would help us expand our knowledge and skills for our portfolios.


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